Pressure doesn’t create leadership behavior. It reveals it.

When deadlines tighten and expectations rise, executives don’t suddenly change how they lead. They default to what feels natural: moving fast, rallying people, preserving stability, or ensuring precision. The DISC framework simply makes those instincts visible. 

The image illustrates this using a familiar holiday metaphor: four versions of Santa, each representing a DISC leadership style:

• A Dominance (D) Santa moves quickly, prioritizing speed, control, and on-time delivery.
• An Influence (I) Santa thrives on energy and connection, turning every stop into a moment of engagement. 
• A Steadiness (S) Santa slows down, focusing