Money is rarely just about money. For some, it represents freedom, security, or power. For others, it is the scoreboard that reflects their ability to win, achieve, and maximize results.

If you’ve ever worked with someone who treats every decision as an investment – whether it’s a business deal, a dinner bill, or even a casual weekend activity – you’ve likely encountered someone driven by the Utilitarian motivator.

This driving force isn’t about greed. It’s about efficiency, return on investment, and the satisfaction of seeing time, energy, and money used wisely. High Utilitarians don’t just play the game; they