The problem isn’t what you know. It’s what you don’t see.

You’ve walked out of meetings wondering why your message didn’t land. You’ve watched talented teams underperform for reasons that feel maddeningly vague. You’ve delivered feedback that should have motivated someone, only to see them disengage.

The culprit isn’t effort, intelligence, or even strategy. It’s the invisible gap between how you think you show up and how others actually experience you.

This gap costs organisations millions in lost productivity, turnover, and missed opportunities. Yet most leaders never measure it. They assume self-awareness without ever testing that assumption. That’s where DISC